Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Barry Gardner
Real Estate Professional (20 years experience)
Specialties: Listing Agent, Buyer's Agent, Investment Properties, Property Management, Foreclosures, Short-Sales
$5000 Savings on your home purchase guaranteed at a price acceptable to you or I'll pay you $1000 cash!* Visit www.BarrysBuyerGuarantee.com or call 561-234-0732 for details!*
You can enroll in Barry's VIP Buyer's Program at no cost to you so you can find out how much home you can afford, get daily updates of all homes that match your home buying criteria (including Bank Foreclosures, Corporate Owned properties, and off market homes) and learn how to beat other buyers to the best deals. Barry has implemented his VIP Buyer's Program to facilitate the process for you and provide you with the best opportunity to find the home of your dreams at the lowest cost to you, and with the least amount of hassle.
Your home sold in 60 days or less guaranteed at a price acceptable to you or I'll pay you $1000 in cash!* Visit www.BarrysSellerGuarantee.com or call 561-234-0732 for details!*
Barry has invested heavily in technology and marketing programs for your home, and offers a full package of performance "guarantees" that are available to Sellers, so you are insured to get the highest price for your home in the shortest amount of time, with the least amount of hassle. Barry has an extensive list of Buyers who are looking for homes in your area! You are guaranteed to have a pleasant and productive experience throughout the selling process.
Barry has been helping clients buy and sell homes in the Wellington - West Palm Beach - Lake Worth - Greenacres - Royal Palm Beach - Boynton Beach area for over nineteen years now, specializing in residential, investment, and distressed properties on both sides of the transaction. Well known for his diligence and attention to detail to insure a smooth and safe transaction for both Buyer and Seller.
What does Barry like to do in his spare time (as if a real estate agent has any??) - spend time with his family, enjoy the Florida beaches, and follow his passion for hockey and football through his unending support of the New York Rangers and New York Jets (it's okay, he will still agree to work with fans of other teams!).
He looks forward to speaking with you and helping you with your real estate needs!
Conditions Apply*
Barry William Gardner, P.A.
Suite 203
Lake Worth, FL 33467
United States